XR Tour „The VR Adventure“
An adventure in every way: Bringing 40 years of outdoor exploration to life through an immersive hyper-reality experience unlike anything else in the world – a perfect mix of story, tech, and business.
Herausforderung
How do you celebrate 40 years of outdoor adventures in-store?
Solution
We created a one-of-a-kind digital adventure: a hyper-reality course that’s mobile and supports multiplayer.
Business
The experience was mobile and toured seven cities. In the end, it stayed for a longer period in its own store inside the Europa Passage.
It attracted tens of thousands of customers to the stores — including many journalists and influencers whose shared excitement brought us a lot of free media coverage.
A before-and-after survey showed that our 15-minute experience significantly improved the brand’s image in adventure, honesty, and expertise.
Globetrotter used this experience to show that even after 40 years, it’s still a pioneer in the outdoor world — now also indoors.
Together with Curious Company, I got to experience how a crazy idea turns into reality — and in record time. No one cared that it technically wasn’t even possible. In the end, we launched a world-first that casually won a bunch of awards. That’s what innovation looks like when you work with curious, action-driven people. Can’t wait to see what we come up with next.Matthias Schwarte, CCO Globetrotter
Story
Interest & Immersion
We sent two participants at a time into a museum showcasing 40 years of Globetrotter history. But let’s be honest – a museum isn’t exactly an adventure.
A crack in the wall turned into a rock crevice! Participants crawled straight onto the Huashan Trail in China – the world’s most dangerous hiking path, with a 1,000-meter drop!
It was recreated using the Unreal Engine at the highest VR animation level, complete with 3D sound – for maximum immersion. Falling rocks, drawbridges that had to be lowered with real ropes, platforms collapsing into the depths – THAT was an adventure!
Tech
UX, UI & Production
36 square meters filled with interactive elements and their own climate zones: fans, heat and cold emitters, spider webs, climbing plants, and wooden bridges that shook on command.
The VR gear was built into a Globetrotter hiking backpack to keep the immersion seamless.
The space was walkable, and with the latest finger tracking, participants could touch and interact with physical buttons, handles, and ropes. Even virtual snowstorms blew right into their faces.
Why should I care?
We might be a bit biased, but even years later, this project is still the benchmark for VR and location-based experiences in Germany.
Taking a VR experience on a nationwide sales tour was a first — even on a global scale.
We offer advice on smart funnel integration, activation (including in-game), and content creation.
