Trade Show: “Choreobots”
Hannover Messe 2024: No dance acts, no speeches, no films—just our own high-tech topics as the show’s main event, hosted by four epic robots!
Problem
How do you turn complex high-tech topics like robotics, Industry 2.0, and digital transformation into an engaging experience?
Solution
By letting the technology speak for itself! Four industrial robots with 2x3m screens in front of an epic video wall told Siemens’ new story—in a show that became a highlight of Hannover Messe.
Business
Goal
Siemens needed a true showstopper at Hannover Messe—an installation that blends storytelling with technology, breaks the boundary between the digital and physical worlds, and brings their vision of “Transform the Everyday” to life.
Content
The focus? Nothing less than the industrial metaverse, digital twins, AI, machine learning, intelligent control software, resource-efficient 3D printing, alternative drives—and saving the climate. Easy, right? We all knew: if everyone’s supposed to understand this (including us), a dance performance wouldn’t cut it. At least not one by humans…
Story
We gave the technology its own personality—four, to be exact. Four robots and a 30-meter video wall performed a multidimensional script, perfectly syncing movement, sound, and light.
A spectacular show that blurred the line between digital and analog—and even eased fears around technology, with robots occasionally winking at the audience.
Tech
Four giant industrial robots, each equipped with 2x3m 8K screens, became our stars. Add to that a stunning 30×4 meter video wall and immersive sound—all synchronized in breathtaking 8K quality.
What’s in it for me?
We also create elaborate spatial and trade show experiences that captivate audiences—while balancing business goals, storytelling, and technology.
