Our own live analytics platform
We’re the only agency that continuously and live shows our clients what their digital projects truly achieve! #micdrop Sounds exaggerated? It’s not: With Curi.OS, we provide our clients a unique, fully customized real-time monitoring and analytics tool tailored to their goals and KPIs.
In the press at Campaign:
Why Curious Company Developed Its Own Analytics Platform
We believe that great creative work in 2025 no longer has a fixed campaign period (where everything ends up in the bin after three weeks). Instead, it should develop digitally sustainable “communication products” that deliver long-term success and can be continuously improved.
But that requires a substantial foundation. And that’s Curi.OS.
“We’ve always said that immersive storytelling works. With Curi.OS, we now also have the proof – live and nonstop, because good stories are sustainable.”André Hennen, CCO der Curious Company®
Kern unseres USP
Our USP is that we treat “Business / Story / Tech” as equals. Clients can trust us equally on strategic questions, technological challenges, and emotional storytelling.
With Curi.OS, all relevant data is collected in one operating system, providing a foundation for adjustments and further development. All our projects are designed to be long-term and digitally sustainable, which is evident in the fact that every one of our projects is still live.
Was ist Curi.OS?
When you open Curi.OS, you see this text: “Welcome to Curi.OS. What impact does our work have? Here you’ll find all the data at a glance: live metrics from our experiences (usage duration, interaction, etc.), media data & analyses, press mentions, and social media reactions – all in one central place.”
The system consolidates metrics such as usage duration and interactions, media data and analyses, press mentions, and social media reactions all in one central location.
It provides real-time answers to questions like: What’s performing well? What needs optimization? What should we expand?
Warum Curi.OS?
The development of Curi.OS is a clear statement for digital sustainability and a forward-looking business model for agencies. Instead of relying on short-term campaigns, we focus on sustainable communication platforms and products.
Wie funktioniert Curi.OS?
Since all digital development takes place in-house, we also had the opportunity to track and analyze everything firsthand (anonymized, of course).
The initial development request came from storytelling: to see in detail when, where, and how long something is used or played, or when users might drop out. For each experience and platform, we define meaningful data points, which we then present visually in Curi.OS.
But that was just the beginning. Strategic KPIs were quickly added, and not just views and visitors were measured, but actual conversions and complex interactions. Equally exciting are reactions in the press or on social media. These data points also feed into Curi.OS. And our commitment to attractive UX and UI applies here too – it doesn’t look like an Excel sheet or Google Analytics; it’s genuinely enjoyable to use.
