Interactive product „Virtual pasture – A cup Full of Posture“
You’ve never experienced yogurt like this before! You’re sitting down to breakfast when suddenly a little farm world starts growing out of your yogurt cup! With cows, flowers, and birds—and you’ll learn about important topics like animal health, biodiversity, and soil health in an interactive way. What a great way to start the day!
Challenge
Sustainability and organic farming are central to the brand—but they are difficult to convey in a way that resonates emotionally and is easy to understand. On top of that, there is a certain “fatigue” when it comes to communicating sustainability issues.
Solution
An entertaining and interactive 3D experience accessible directly through the yogurt cup, bringing complex content to life in a fun and engaging way.
Business
The goal was not only to communicate Andechser Natur’s values but also to bring them to life. The yogurt cup itself is the perfect medium for this: millions of them sit on tables, often in situations where people also read the text on the packaging or scan QR codes—the perfect gateway into the brand’s world!
The QR code provided an easy way to explore topics such as sustainability, origin, and the circular economy—topics relevant to families, conscious consumers, and new target groups.
Story
What if your yogurt showed you where it comes from?
One scan—and you’ll find yourself looking into a vibrant miniature world where you can discover little scenes from nature, understand how everything is connected, and interactively experience how organic farming works. From the soil to the animals to the finished product.
No long texts. Just little moments that stick with you.
Tech
As easy as opening a yogurt: Scan the QR code and dive in—in this case, mentally rather than with a spoon. The experience is based on a realistic 3D micro-world that conveys complex content in a visual and intuitive way.
Curious?
Technically implemented on the Curious Company Game Grid—a scalable platform that flexibly expands content, features, and campaigns. This transforms a one-time experience into a continuously growing digital brand space.
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